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Maricarmen Calle Founder


By the love for her daughters and her own personal journey. She Always Believed that every women had an inner voice that pushes you to follow your dreams.


During the pandemic I found myself thinking of how to integrate my years of experience in Operations, Product Development, Creative Marketing, and Packaging to create something that had a purpose.

With that in mind is how “She Always Believed” came to life. A brand that would empower women to feel good, grow, connect, embrace, and find their path to happiness.


To join and continue the movements paved by strong, fabulous women.  We created a brand where you will find curated products that are meant to make you feel empowered in your own space. Our products are 90% created and sourced from women-owned businesses who also believed in their dreams.